Platform

One exchange between supply and demand.

DGEX is a programmatic advertising exchange. It connects digital advertising supply with advertising demand and facilitates the transactions in between.

Partner With DGEX

Ecosystem

Three sides, one connected system.

Supply side

Publishers & supply partners

Direct publishers, app developers and reseller or intermediary partners bring eligible website and in-app inventory to the exchange.

For publishers

Exchange layer

DGEX

The central layer that evaluates inventory, applies eligibility rules and facilitates configured auction and routing workflows.

Technology

Demand side

SSPs, DSPs & buyers

Supply-side and demand-side platforms, agencies and advertisers access eligible opportunities through programmatic connections.

For demand partners

How DGEX Works

From Inventory to Impression. One Connected Ecosystem.

STEP 01
Supply Integration
Publishers and supply partners connect their eligible advertising inventory.
STEP 02
Inventory Evaluation
Inventory is evaluated based on placement, format, quality and applicable eligibility requirements.
STEP 03
Exchange Processing
DGEX facilitates the configured programmatic transaction and demand-routing workflow.
STEP 04
Demand Competition
Connected demand sources evaluate eligible opportunities and participate in bidding where supported.
STEP 05
Ad Delivery
Winning eligible advertising responses proceed to the relevant delivery environment.
STEP 06
Reporting & Optimisation
Transaction and performance signals help partners understand delivery and monetisation.

STEP 01
Supply Integration
Publishers and supply partners connect their eligible advertising inventory.
STEP 02
Inventory Evaluation
Inventory is evaluated based on placement, format, quality and applicable eligibility requirements.
STEP 03
Exchange Processing
DGEX facilitates the configured programmatic transaction and demand-routing workflow.
STEP 04
Demand Competition
Connected demand sources evaluate eligible opportunities and participate in bidding where supported.
STEP 05
Ad Delivery
Winning eligible advertising responses proceed to the relevant delivery environment.
STEP 06
Reporting & Optimisation
Transaction and performance signals help partners understand delivery and monetisation.

Why DGEX

Built to Connect the Entire Advertising Ecosystem.

Supply on one side, demand on the other, and a single exchange layer in between that keeps every connection structured, eligible and visible.

Unified Supply Access

Connect direct publisher inventory and eligible supply partners through one exchange.

Connected Demand

Create access pathways for SSPs, DSPs, agencies and programmatic buyers.

Intelligent Auction Workflows

Support structured auction, routing and eligibility workflows for programmatic transactions.

Transparent Operations

Build visibility across inventory, demand connectivity and advertising performance.

Partnerships

Let's Build a Stronger Advertising Ecosystem.

Whether you represent publisher inventory, an SSP, a DSP, an advertising agency or an independent demand source, DGEX welcomes strategic programmatic partnerships.

Join as Publisher Join as Demand Partner