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Technology

Programmatic Infrastructure Designed for Connectivity.

A layered exchange architecture that moves eligible inventory from supply sources through auction and routing to connected demand — and back into reporting.

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Architecture

Programmatic exchange architecture.

Six layers, one direction of flow. Supply enters at the top; delivery and measurement close the loop at the bottom.

Auction Workflow

How an opportunity moves through the auction.

  1. 01

    Request

    An eligible ad opportunity arrives from a connected supply source with placement and format details.

  2. 02

    Evaluate

    The exchange checks the opportunity against configured eligibility and quality rules.

  3. 03

    Route

    The request is routed to demand connections configured for that inventory.

  4. 04

    Bid

    Connected demand sources respond with bids where they choose to participate.

  5. 05

    Resolve

    The auction resolves according to its configured logic and a winning response is selected.

  6. 06

    Deliver & record

    The winning ad proceeds to delivery and the transaction is recorded for reporting.

Real-time bidding applies to supported inventory and demand connections.

Protocol

OpenRTB Connectivity

Support programmatic communication workflows using industry-standard OpenRTB protocols where integrated.

Auction

Real-Time Bidding

Enable auction-based buying and selling workflows for supported inventory and demand connections.

Supply

Supply Integration

Support publisher, app and intermediary inventory onboarding.

Demand

Demand Connectivity

Enable integration pathways for SSPs, DSPs and programmatic demand partners.

Quality

Inventory Quality

Traffic is IVT (invalid traffic) checked, with eligibility and placement evaluation workflows.

Insight

Reporting & Analytics

Present delivery, transaction and performance insights through structured reporting.

In Detail

Capabilities, explained.

OpenRTB connectivity
DGEX is designed around industry-standard OpenRTB communication for programmatic requests and responses. Specific protocol versions and fields are confirmed per integration.
Supply integration
Publishers, app developers and intermediary partners are onboarded with placement mapping and eligibility review before inventory is made available.
Demand integration
SSPs, DSPs and programmatic buyers connect through agreed integration pathways, with routing configured per partner.
Traffic & inventory quality
Workflows support evaluation of placement, format and traffic quality so that eligible inventory is presented to demand.
Reporting & measurement
Delivery, transaction and performance signals are organised into structured reporting for supply and demand partners.

Partnerships

Let's Build a Stronger Advertising Ecosystem.

Whether you represent publisher inventory, an SSP, a DSP, an advertising agency or an independent demand source, DGEX welcomes strategic programmatic partnerships.

Join as Publisher Join as Demand Partner